Emily came to us with her very small business, a dream, and one incredible idea. Her idea was simple, combine her two favorite things - her book binding store and her immense love for frogs. We fell in love with the concept and got straight to work researching and conceptualizing. 

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The end result was a perfect merging of Emily's quirky personality, books, and frogs, resulting in a beautifully branded custom book binding business with a witty new name to match.

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The Book Bog's branding gives customers a taste of what it's like to work with Emily, without having met her yet. The fun, colorful, and unique, characteristics of the brand draw people to come through the door, beckoning them to come experience a one of a kind book shoppe.