we do brands.

At stoots design, we believe in building your brand better. That means that we'll work together to find the best fit for what your business needs. Each business is different, and therefore so is each brand suite we create. We'd love to learn more about what you're looking for, and discover how we can help you better your brand.

get started.

what's in a brand?

We love branding, we could talk about it all day. But for your sake, we've simplified it into the basic building blocks, so that you can understand exactly what it is that goes into making your brand better.

logo.

A logo is arguably the most important piece of your brand. While all other elements are just as necessary, your logo serves as the face of your business. It's the thing that people most easily recognize and associate with your brand - both consciously and subconsciously. Having a well designed, easily recognizable logo is crucially important when building your brand better.

A good logo should be simple, memorable, unique, versatile, scalable, and relevant. Having multiple versions of your logo is recommended for use across various platforms. For example, Hue, our mascot logo, is a great social media icon, whereas our full stoots design wordmark is used on our business cards and merchandise for brand recognition and memorability.

fonts.

We're not going to lie - we're hardcore nerds for fonts. This is our favorite part of a brand. The fonts that represent your business, just like your logos and colors, need to showcase your businesses beliefs, values, and voice - there's a psychology to fonts just like there is with color. Each font has it's own personality, and we happen to be great at recognizing what those are.

Fonts work better in pairs - but its crucial that they are made for each-other. Some fonts don't play well with others, so making sure that you have font pairings that work well together is something that we pay close attention to when building your brand.

this is a heading.

this is a subheading.

This is a paragraph. This font is called raleway, which is stoots design's primary font. raleway is a great font choice, as it has a wide variety of weights, ranging from thin to black, which are all also available in italic versions.

colors.

Color plays a huge role in your branding. It says a lot about your personality - in fact, there is a whole color theory as to which colors evoke certain responses in people. For example - stoots design's main colors are a variation of orange and blue. Orange suggests creativity and playfulness, and blue creates feelings of trust and friendliness. We picked these colors because while they are complimentary and look great together, they also speak a lot to the feeling we want our target audience (you) to have when interacting with our brand.

Lucky for you, we're well versed in color theory, so we can help you decide which colors work best for your business - ones that will speak to your brand's personality, your target audience, and work really well with what your brand represents, along with all the in-betweens.

primary
color
#07a3b1

secondary
color
#f89a46

tertiary
color
#f8a172

alternate
color
#aeb7aa

the in-betweens.

What are the in-betweens? We sure do use that word a lot for something so subjective. The in-betweens - to us - are all of the tiny little details that make your brand explicitly itself. Have you noticed that our mascot, hue, can be found in our wordmark logo? Or that all of our heading, button, and title texts are set in lowercase text followed by a period. These are examples of the in-betweens. Seemingly insignificant things that you don't really notice, that when put together make your brand so. much. better. In-betweens also cover all of the additional elements that make up your brand - such as patterns, textures, shapes, and other elements that tie everything together.

We like to compare it to grandma's recipes - you can try to replicate it, but it just doesn't quite taste the same as when she bakes it with all of that love, all of the inbetweens.

Stoots Design - Hue Patttern - Color.png

voice.

Your brand's voice can be found in the way that you speak to your audience. The words you use, the way you phrase things, and the personality you convey to others about yourself and your business through verbiage are all ways that you use your brand's voice. stoots design's voice is laid back, quirky, fun, and carefree - yet professional. We contrast a casual and goofy yet knowledgeable language with our demonstrated visual expertise to show our target audience that we see the importance in having fun and not taking things too seriously, while guaranteeing a service you feel you can trust.

hey • hi • hello • howdy • sup? • salut • g'day • yooo
aloha • mornin • shalom • hello there • hola • hey you
namaste • hiya • how'reya • whatsup? • oi • cheers • ciao
hallo • anyoung • hej • ni hao • wassap • chello
salutations • cheerio • coucou • howzit? • wotchero • ahoy

your business has a soul.

Your business is an entity with its own beliefs, values, goals, and overall identity. Your brand is the presentation of those things to the world. In order to create a successful brand, we need to clearly outline "who" your business is - its likes, dislikes, what it looks like, how it feels to interact with it, etc... Once this foundation is established, we can create a visual identity that accurately portrays your business, and attracts the individuals who you want to work with.

let's do some soul searching.

the better brand suite:

what's included:

The better brand suite is everything that your business needs to give it that over the top, high end, professional feel that draws in the right audience, and keeps them coming back for more.

insert general project timeline here.

title.

The better brand suite is everything that your business needs to give it that over the top, high end, professional feel that draws in the right audience, and keeps them coming back for more

title.

The better brand suite is everything that your business needs to give it that over the top, high end, professional feel that draws in the right audience, and keeps them coming back for more

title.

The better brand suite is everything that your business needs to give it that over the top, high end, professional feel that draws in the right audience, and keeps them coming back for more

get the better brand suite.

awesome add ons.

Build your better brand suite even better with these add on options.

brand video.

Wow your target audience even further with a custom produced branded short film. You'll work one on one with Matt to create a cinematic video that you can add to your website or use as an advertisement to really show the soul of your brand.

website design.

Want a beautifully done website to match your killer new branding? We can help! We utilize Wix to create seamless, high functioning websites that show off your businesses new branding with user experience and user interface as top priority.

stationary suite.

Take your new branding out of the digital realm and physically into the hands of your target audience. Business cards, letterheads, and envelope designs are a great way to show off your brand's new look, and add an extra layer of consistency.

ready to build your brand suite?

let's get started.

better brands we've built.

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what to expect.

Are you dying to know more details? Learn all about how our branding process works, and what you can expect when working with us.

tell me more.